We are focused on the gaming market in the UK and Spain and have four key strengths to help future growth:
Talent joins music stars to headline the UK’s biggest gaming festival
Nintendo Switch will be playable in new Nintendo Zone
Insomnia60, the UK’s largest gaming festival, which runs over the Easter bank holiday weekend, will see the most star-studded lineup in its 17-year history grace the stage at the NEC in Birmingham. YouTube superstars Syndicate, Yogscast and MumboJumbo, with a combined fanbase of nearly 20 million people, will be meeting fans and enjoying the countless gaming features and events on offer.
This follows the news that on the Saturday evening there will be music from Years and Years, Chase & Status, Wretch 32, Disciples and Jaguar Skills. These new music acts add to Insomnia60’s status as a truly fantastic day and evening out for the whole family.
The Insomnia music experience is boosted further by the Rock Zone – a brand new area introducing a Vinyl Village, Rock Art and Making Music features.
For the first time, the festival will also host an orchestral concert -The Legend of Zelda: Symphony of the Goddesses will feature a full symphony orchestra performing over 30 years of music from The Legend of Zelda franchise as never before a perfect event for families and fans alike. Coming just a month after the launch of the biggest-selling Nintendo launch title ever in Europe - The Legend of Zelda: Breath of the Wild, for Nintendo Switch and Wii U the concert coincides with the brand new Nintendo Zone at Insomnia. Nintendo UK will play host to a range of unique The Legend of Zelda themed activities on the Insomnia Expo stage on Sunday 16th April including The Legend of Zelda Cosplay Masquerade. Some of the biggest titles for the new Nintendo Switch will be playable throughout the duration of the show at the Nintendo Zone, including ARMS, Splatoon 2, Mario Kart 8 Deluxe and one of the most critically acclaimed games of all time, The Legend of Zelda: Breath of the Wild. The Nintendo zone will also have its own Stage featuring daily tournaments, Nintendo competition giveaways and exciting gameplay sessions . Each day of the show will host a unique schedule.
Alongside all this will be the Insomnia Expo Hall, open for fans and families to ‘discover, try and buy’ all that is new from the gaming world – from cool accessories to innovative new hardware. A series of specialised zoned areas will also feature at the event, including; VR, Turn Up and Play, Tabletop, Retro, Indie, in the Rock zone you will see the vinyl village, rock art and making music features and general retail.
Andy Smith, Director of The Insomnia Gaming Festival, commented: “Insomnia60 will be the biggest and best yet, with some of the most exciting YouTube stars joining our major music acts to produce a stellar overall lineup. We’re always looking at ways to build on previous years’ successes in order to deliver an even better gaming experience to our legions of fans – world-class live music, exhilarating esports tournaments and top YouTube talent should prove to be the perfect combination.”
Tickets for a full day at Insomnia60 are priced at £25 per person, with the full VIP experience priced at £90 + fees, and are available for purchase at https://www.theticketfactory.com/multiplay/online/
For more information on Insomnia60, please visit: https://insomniagamingfestival.com/
– ENDS –
Event: Insomnia60, the biggest gaming festival in the UK
Date: Friday 14th – Monday 17th April 2017
Back to Press Releases
Click here to view our results reports and presentations
Most computers will open PDF documents automatically, but you may need to download Adobe Reader.