Digital is driving change in how customers discover and access content
Over 3 million Digital Customers
Highly Commended Digital Infrastructure
Award Winning App & GAME Wallet
Digital is at the heart of everything we do.
We believe that a key growth driver of the video game market will be the growth of digital content within the video gaming community, and that digital content will contribute an increasing proportion of our revenue over the medium to long term.
We are continuing to invest in our digital delivery and in-store digital infrastructure in order to grow our presence in the digital content market. We seek to offer more digital content, digital currency and digital subscriptions and we are collaborating with suppliers to expand our offering.
We believe our stores and store teams will play an integral part in customers’ education and discovery of digital content, and that we are well-positioned to continue to provide an important marketing and incremental sales platform for suppliers’ digital content.
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